사용자 정의 및 개인화는 야외 가구 산업의 새로운 트렌드를 이끌고 있습니다.

As consumers' demand for quality of life and personalization continues to improve, more and more brands meet the diverse needs of customers through innovative design and flexible production, pushing the industry into a new stage of development.

Market background analysis

In recent years, consumption upgrades have brought about the pursuit of personalization and high-quality life, especially in the creation of outdoor living spaces. Consumers are no longer satisfied with stereotyped products. At the same time, people's attention to outdoor activities has increased significantly in the post-epidemic era, and the frequency of use of outdoor spaces such as courtyards, balconies, and terraces has increased significantly, giving rise to a strong demand for customized outdoor furniture.

Diverse manifestations of customization

The customization of outdoor furniture is mainly reflected in materials, colors, styles, sizes and functions. At the same time, modular combination design and intelligent function integration have also become important trends in customization to meet the needs of different users for comfort and functionality.

Response strategies for brands and companies

In the face of market changes, many outdoor furniture brands have increased their design innovation efforts, strengthened communication and collaboration with customers, and provided personalized design solutions. The application of digital manufacturingand flexible production technology has greatly improved production response speed and customization capabilities, ensuring that customers can quickly obtain satisfactory products.

Consumer experience and feedback

Customized furniture not only enhances the uniqueness and aesthetics of the product, but also enhances the user's sense of belonging and satisfaction. Consumers can participate in the design process, have a stronger sense of experience and interaction, and increase brand loyalty.

Future Outlook

In the future, companies that can deeply explore customer needs and provide flexible and diverse personalized solutions will stand out from the competition and push the entire outdoor furniture industry to a higher level.